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Adam Ryan
Design Extraordinaire
Plata Taco
Branding design for Plata Taco, The Taco Delivery.
Design experiment to create an identity for a taco delivery company. Our name “Plata” derives from the history of the taco. Workers mining silver (“Plata” in Spanish) used to wrap dynamite into paper wrappers used as a fuse to detonate. This wrap around the dynamite was called a “taco”.
My plan here was to display the taco as “holy food.” Food that we are so blessed to have because who doesn’t love tacos, right? I aimed to achieve this through recreating biblical scenes, the use of prayer gestures, and iconography. All of this with a satirical approach.
- Role
- Designer
- Type
- Branding, Identity, Packaging